The Space Elevator Blog gets a new masthead…

Yes dear readers, my blog finally has a masthead I’m proud of, and I have Susan Seichrist to thank for this!  Susan has been diligently working on this project, sending me idea after idea after idea on what the masthead could and should look like.  What you see at the top is the fruits of her labors and I hope you like it as much as I do.

Who is Susan Seichrist?  Well, let her tell you who she is in her own words:

I have a BA in Graphic Design from SUNY – Fredonia campus and have worked for a number of advertising and design firms for 25 years. I started my career in typography, which in retrospect was not a good career choice (thank you Apple).  I transferred to graphic design and print production in the advertising world and have worked on pretty much every kind of print project.  But with the web, there isn’t the need for print as much.

What I love about design is getting the chance to learn about whatever field or company I am designing for, learning about things that I would not have on my own.  With the Spaceward Games, for example, I have had the chance to design all kinds of things, from logos to ads to outdoor signage to name badges to T-shirts.

These days I offer office management services to start-ups and small companies, and I do print freelance projects when they come along. My portfolio is available by request.

I’ve always been envious of people who have artistic / design skills (I can’t draw a straight line with a ruler).  When Susan first took on this project, I didn’t know what to expect.  I saw the graphics she had done for Spaceward and was totally blown away by them, but could she work the same magic for me?  She first sent me 8-9 possible masthead designs, all completely different; some modern, some whimsical, some stark, and some complicated.  Some had lots of colors and some had few colors.  All of them looked great and it was with great difficulty that I finally chose one of the themes she sent me as my favorite.  But she wasn’t satisfied with her first attempt at the chosen theme.  Over several iterations, she kept fine-tuning the results until what you see today is the result.  I repeat, I’m thrilled by it – thank you Susan!

Some people may remember Susan from the previous Space Elevator Games.  In addition to doing the graphics work for the Games, she was one of those indispensable, behind-the-scenes people who made it all work.  Attendees may also remember her as the ‘Visited by a dragonfly’ lady.

If you want to contact Susan and enlist her services, you can email her at  She is wonderful to work with.

Oh, and she’s married to Ben Shelef (the head of Spaceward) so I’m sure you’ll see her at the upcoming Games too…

Thanks again Susan – this blog’s masthead now looks ‘professionally done’ because, well, it WAS ‘professionally done’.

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